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Hello.

I’m a brand innovator with a broad background helping corporations, marketing agencies, and non-profits achieve their objectives by developing insights-based positioning, crafting powerful narratives, and partnering with colleagues to infuse stories into marketing, communications, and experiences.

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​Over a 23-year career, I’m particularly proud to have led initiatives that revitalized an iconic brand to retain its leadership position; evolved a national healthcare organization’s brand to align more closely with its mission (an initiative that won our team a PRSA award); brought to market an innovation lab to create revenue opportunities for a marketing agency; and empowered a house of worship to address COVID-created challenges by re-imagining its under-leveraged weekly newsletter as a daily chance to connect with relevant content (a shift that increased clicks by 28%).

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I love what I do and am exploring full-time roles in brand strategy, strategic communications, and purpose-driven marketing.

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jonathanburtondavis@gmail.com

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Case Study 1: Brand Innovation
Supported Legacy Brand's Growth By Bringing to Market Two Unique Offerings In Adjacent Categories
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Case Study 2 - Social Impact Branding
Led Team That Helped Global Healthcare Organization Better Align Its Brand with Its Mission
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Case Study 3 - Corporate Marketing
Managed Co-Creation Initiative That Ensured Messaging Supported Manufacturer’s $4B Merger
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Case Study 4 - Marketing Communications
Crafted Brand-Driven Marketing Communications to Engage Members and Prospects Before, During, and After COVID
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Case Study 5 - B2B Rebranding
Extended Market Relevance for An Iconic Healthcare Brand to Create Revenue Opportunities
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Case Study 6 - B2C Rebranding
Partnered with COO and Marketing Agency to Better Connect Iconic Brand with Its Target to Drive Same Store Sales
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Case Study 7 - Brand Innovation
Evolved Legacy Media Company's Business Model to Remain Relevant in Changing Market
 
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Case Study 8 - Corporate Marketing
Led Development of Global Employment Brand That Provided a Competitive Advantage and Reduced Marketing Costs
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Case Study 9 - B2C Rebranding
Re-framed a Major University's Competitive Set to More Efficiently Employ Marketing Resources

 
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