Brand Architecture
Brand Architecture

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Brand Extension
Brand Extension

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Brand Marketing
Brand Marketing

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Brand Architecture
Brand Architecture

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BRAND STRATEGY

SKILLS YOU MIGHT NEED

 

Build competitive advantage by crafting relevantly differentiated positioning and authentic brand stories

 

Develop actionable insights by understanding market dynamics, competitive landscapes

 

Uncover customer needs by leading discovery interviews, discussion groups

 

Take advantage of closer-in and further-out opportunities by leading ideation sessions

Create efficiencies by aligning business strategies and brand strategies

 

Help course correct by conducting top line social analytics

​Foster portfolio efficiencies by shoring-up brand architectures

 

“Connect dots” between brand strategy and brand marketing by creating and managing integrated plans, content calendars, budgets

Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients

Support brand by writing on-strategy content (web site, landing pages, URLS, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)

 

Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX

 

BRAND MARKETING

SKILLS YOU MIGHT NEED

 

“Connect dots” between brand strategy and brand marketing by creating and managing integrated plans, content calendars, budgets

Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients

Support brand by writing on-strategy content (web site, landing pages, URLS, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)

 

Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX

CATEGORY EXPERIENCE

YOU MIGHT WANT

Media

Pharma

Health Insurance

Financial Services

Professional Services

Education

Nonprofit/Social Impact

Manufacturing

CPG

Retail

 

PAST ROLES

THAT MIGHT MEET FUTURE NEEDS

Client-Side

Director of Engagement and Marketing

Manager of Brand Strategy

 

Agency- and Consulting-Side

Senior Strategy and Marketing Consultant

Co-Founder

Senior Brand Strategist

Director of Client Development

Account Executive