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SKILLS OVERVIEW

 

Branding

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  • Understand Stakeholders' Needs

 

  • Create Differentiated Positioning

 

  • Ensure Brand Alignment

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Marketing

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  • Craft Powerful Messaging

 

  • Develop Marketing Communications

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  • Foster Stakeholder Buy-In

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Innovation

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  • Lead Actionable Brainstorming

 

  • Introduce New Offerings

 

  • Disseminate Best Practices

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SKILLS DETAILS

 

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Branding

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  • Build competitive advantage by crafting relevantly differentiated positioning and authentic brand stories

 

  • Uncover customer needs by leading discovery interviews, discussion groups

 

  • Develop actionable insights by understanding market dynamics, competitive landscapes

 

  • Create efficiencies by aligning business strategies and brand strategies

 

  • Foster portfolio efficiencies by shoring-up brand architectures

 

  • Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX

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Marketing

 

  • Use brand as foundation to build corporate-, service-, and product-level marketing

 

  • “Connect dots” between brand strategy and marketing communications by creating and managing integrated plans, content calendars, budgets

 

  • Support brand by writing on-strategy content (web site, landing pages, URLs, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)

 

  • Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients

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Innovation

 

  • Take advantage of closer-in and further-out opportunities by leading ideation sessions

 

  • Identify unmet needs and develop relevant offerings

 

  • Foster positive cultures

 

  • Identify and disseminate best practices

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INDUSTRY EXPERIENCE

Representative Business-to-Consumer (B2C)

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  • Financial Services, including Discover Card Home Equity

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  • Retail, including former #3 electronics retailer

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  • Automotive, including Firestone Complete Auto Care

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  • Consumer Package Goods (CPG), including iconic baker

 

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Representative Business-to-Business (B2B)

 

  • Health Insurance, including BlueCross Blue Shield

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  • Manufacturing, including Parker Aerospace and Cliffs Steel

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  • Pharma, including AbbVie

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Non-Profit and Social Impact

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  • Trade Associations, including The Menopause Society and The Plumbing Manufacturers Association

 

  • Community Organizations, including Suburban Temple-Kohl Ami

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PREVIOUS POSITIONS

 

Client-Side

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  • Director of Engagement and Marketing

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  • Manager of Brand Strategy

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Agency-Side

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  • Senior Brand Strategist

 

  • Director of Brand Strategy

 

  • Co-Founder
     

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