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BRAND STRATEGY
SKILLS YOU MIGHT NEED
Build competitive advantage by crafting relevantly differentiated positioning and authentic brand stories
Develop actionable insights by understanding market dynamics, competitive landscapes
Uncover customer needs by leading discovery interviews, discussion groups
Take advantage of closer-in and further-out opportunities by leading ideation sessions
Create efficiencies by aligning business strategies and brand strategies
Help course correct by conducting top line social analytics
Foster portfolio efficiencies by shoring-up brand architectures
“Connect dots” between brand strategy and brand marketing by creating and managing integrated plans, content calendars, budgets
Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients
Support brand by writing on-strategy content (web site, landing pages, URLS, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)
Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX
“Connect dots” between brand strategy and brand marketing by creating and managing integrated plans, content calendars, budgets
Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients
Support brand by writing on-strategy content (web site, landing pages, URLS, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)
Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX
CATEGORY EXPERIENCE
YOU MIGHT WANT
Media
Pharma
Health Insurance
Financial Services
Professional Services
Education
Nonprofit/Social Impact
Manufacturing
CPG
FinTech
Retail
PAST ROLES
THAT MIGHT MEET FUTURE NEEDS
Client-Side
Director of Engagement and Marketing
Manager of Brand Strategy
Agency- and Consulting-Side
Director of Brand Strategy
Senior Strategy and Marketing Consultant
Co-Founder
Senior Brand Strategist
Director of Client Development
Account Executive