20-year track record helping grow companies and non-profits by developing insights-driven brand strategies, crafting differentiated marketing programs, and managing initiatives from objectives through executions
HIGHLIGHTS
Non-Profit Marketing
In position funded by foundation grant, developing engagement and marketing programs to help Cleveland synagogue compete in “flat is the new growth” category - successes include 500% increase in Web traffic, culture change toward focus on customers’ needs, professionalization of marketing function
https://www.jonathanbdavis.com/templeoverview
Pharma Marketing
Led wide range of global research, including c-suite interviews and competitive analyses, to underpin new employment brand for top 10 pharma company – results included differentiated story to help recruit and retain 75,000-person workforce
https://www.jonathanbdavis.com/pharmacasestudy
Retail Marketing
Leveraged positioning and consumer research into category-defining “store of the future” – successful efforts re-imagined tire, maintenance, and repair experience into more customer-friendly encounter and better positioned brand in low-involvement category
https://www.jonathanbdavis.com/retailcasestudy
Small- to Mid-Size Business Growth Planning
Based on customer interviews and trend analyses, developed strategy to evolve traditional media company into lifestyle brand with multiple potential revenue streams – results include counseling owners on strategic approaches to evaluating growth opportunities
https://www.jonathanbdavis.com/mediacasestudy
Healthcare Market Research
Distilled $1M of research into “Essence Statement” for major brand – successes include providing senior leadership with rationale, tools, training, and web support to align marketing and operations with positioning
https://www.jonathanbdavis.com/pharmacasestudy
Thought Leadership
Gave strategy presentations at Case Western’s think[box] and University of Chicago business school
Published strategy articles on private label marketing, retail marketing, and non-profit marketing
SKILLS
Brand Strategy
Based on conducting and / or analyzing secondary research, develop actionable insights by understanding market dynamics, competitive landscapes
Uncover customer needs by leading discovery interviews, discussion groups
Help course correct by conducting top line social analytics
Take advantage of closer-in and further-out opportunities by leading ideation sessions
Build competitive advantage by crafting relevantly differentiated positioning and authentic brand stories
Foster portfolio efficiencies by shoring-up brand architectures
Create efficiencies by aligning business strategies and brand strategies
Brand Marketing
Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients
“Connect dots” between brand strategy and brand marketing by creating and managing integrated plans, content calendars, budgets
Support brand by writing on-strategy content (web site, landing pages, URLS, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)
Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX