HELLO.

Brand Strategy Director dedicated to helping clients succeed by taking advantage of market opportunities.

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Accomplishments include…

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…building marketing agency’s branding practice against 2022’s headwinds - selling brand strategy to clients and internally advocating for new capability

 

…leading rebranding of market leader Firestone Complete Auto Care by redefining target and reimagining in-store experience

 

…making positive impact as a house of worship’s foundation-funded marketing director by employing market-centric perspective, a heavy-lift

 

..building strong brand architecture for launch of FinTech app

 

…creating sub-brand for major health insurer to extend relevance into new market

 

…telling decent dad jokes