20+ years’ experience helping companies grow by developing insights-based plans, crafting differentiated brand stories, and managing effective marketing programs

INSIGHTS

Conduct secondary research such as competitive / trend analyses and primary research such as stakeholder discovery interviews that uncovers unmet needs and potential opportunities

 

Manage client / vendor relationships that foster collaboration and creates ownership

 

Facilitate ideation workshops that move beyond divergence / convergence toward actionable initiatives

 
 

STRATEGY

Chart growth plans with greater likelihood of success because they’re based on research-based insights

Craft brand stories that can credibly be told and marketing plans that can be realistically implemented

Identify potential implications on operations so clients can make more fully informed decisions

MARKETING

Guide “hand-off” to external partners so brand, marketing, and operational initiatives remain on-strategy

 

Manage ongoing client relationships to maintain collaboration and ownership

 

Identify supplemental initiatives that add-value to client and employer

 

 

HIGHLIGHTS

Small- to Mid-Size Business Growth Planning - Based on customer interviews and trend analyses, developed strategy to evolve traditional media company into lifestyle brand with multiple potential revenue streams

 

Healthcare Market Research –  Distilled $1M of research into “Essence Statement” for major brand and provided senior leadership with rationale, tools, training, and web support to ensure that marketing and operations reflected positioning

 

Manufacturing Marketing – Managed cross-functional team that generated leads and increased sales for Akron manufacturer by understanding client’s needs, conducting research on segmentation/targets, and collaborating with marketing agency to execute campaigns that evolved brand story

 

Pharma Employment Branding - Led development of global employment brand for $100 billion pharma company anchored in powerful and consistent story that met business objectives

 

Store-of-the-Future Development – Leveraged positioning and consumer research into category-defining “store of the future” that re-imagined tire, maintenance, and repair experience into more customer-friendly encounter

 

Corporate Practice Development – Created new service offering addressing Northeast Ohio smaller manufacturers’ need for growth strategies that could be realistically executed and consulting firm’s desire to efficiently deliver projects at scale

Thought Leadership – Gave strategy presentations at Case Western’s think[box], University of Chicago business school, and non-profits’ trade association. Published strategy articles on private label (BrandChannel.com, design (BrandChannel.Com), and non-profits (trade publication)

Media
Device
Training
Retail
Health
Education
Pharma
Writing Samples
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