20-year track record helping grow companies and non-profits by developing insights-driven brand strategies, crafting differentiated marketing programs, and managing initiatives from objectives through executions

HIGHLIGHTS

Non-Profit Marketing

In position funded by foundation grant, developing engagement and marketing programs to help Cleveland synagogue compete in “flat is the new growth” category - successes include 500% increase in Web traffic, culture change toward focus on customers’ needs, professionalization of marketing function

https://www.jonathanbdavis.com/templeoverview

 

Pharma Marketing

Led wide range of global research, including c-suite interviews and competitive analyses, to underpin new employment brand for top 10 pharma company – results included differentiated story to help recruit and retain 75,000-person workforce

https://www.jonathanbdavis.com/pharmacasestudy

 

Retail Marketing

Leveraged positioning and consumer research into category-defining “store of the future” – successful efforts re-imagined tire, maintenance, and repair experience into more customer-friendly encounter and better positioned brand in low-involvement category

https://www.jonathanbdavis.com/retailcasestudy

 

Small- to Mid-Size Business Growth Planning

Based on customer interviews and trend analyses, developed strategy to evolve traditional media company into lifestyle brand with multiple potential revenue streams – results include counseling owners on strategic approaches to evaluating growth opportunities

https://www.jonathanbdavis.com/mediacasestudy

 

Healthcare Market Research

Distilled $1M of research into “Essence Statement” for major brand – successes include providing senior leadership with rationale, tools, training, and web support to align marketing and operations with positioning

https://www.jonathanbdavis.com/pharmacasestudy

 

Thought Leadership

Gave strategy presentations at Case Western’s think[box] and University of Chicago business school

Published strategy articles on private label marketing, retail marketing, and non-profit marketing

https://www.jonathanbdavis.com/writingsamples

SKILLS

Brand Strategy

 

Based on conducting and / or analyzing secondary research, develop actionable insights by understanding market dynamics, competitive landscapes

 

Uncover customer needs by leading discovery interviews, discussion groups

 

Help course correct by conducting top line social analytics

 

Take advantage of closer-in and further-out opportunities by leading ideation sessions

 

Build competitive advantage by crafting relevantly differentiated positioning and authentic brand stories

 

Foster portfolio efficiencies by shoring-up brand architectures

 

Create efficiencies by aligning business strategies and brand strategies

 

Brand Marketing

 

Support brand strategies by clarifying objectives, establishing metrics, leading internal teams, managing vendors, and serving as point person to clients

 

“Connect dots” between brand strategy and brand marketing by creating and managing integrated plans, content calendars, budgets

 

Support brand by writing on-strategy content (web site, landing pages, URLS, social, paid social, video, email, direct, print, collateral, environmental, naming, tag lines, thought leadership)

 

Support brand by crafting messaging hierarchies, driving consistent looks and feels, improving UX

 

© 2017 by Jonathan B Davis

Proudly created with Wix.com