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STRATEGY I'M PROUD OF
Overcoming Category Challenges
How does a seventy-two-year-old Reform synagogue retain and attract members when “flat is the new growth”?
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Re-imagining Store Experience
How did an iconic brand grow when customers were “actively disengaged” and the market was confused about its value proposition?
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Evolving Business Model
What if the solution to a legacy media property’s challenges was the wrong fit?
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​Extending Brand Relevance
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What if a major brand conducted hundreds of thousands of dollars of market research but did not consistently use it to guide strategies to extend relevance with customers and partners?
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​Creating Global Consistency
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How did a top 10 pharma company address brand messaging inconsistencies that were hampering their recruitment and retention efforts?
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MORE STRATEGY I'M PROUD OF
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Increasing Awareness of Social Impact Organization
Refreshing Name and Brand Identity
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Redefining the Competitive Framework
Infusing Brand Voice Into Facebook Posts
Infusing Brand Voice Into Facebook Ads
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